Explainer Video Company for Complex Products
Animation Explainers is an explainer video company — a specialist animation studio that turns hard-to-explain products and services into clear, conversion-ready films. We script, design, voice and animate custom 60–90 second explainers for B2B teams in SaaS, healthcare, fintech, logistics and beyond. Typical studio projects sit in the $6,000–$35,000+ band. This page is how to hire us — not a roundup of other studios.
Browse our portfolio, skim explainer video cost, or contact us to request a scoped quote (HubSpot meeting + form on that page).
Who we are
Animation Explainers (AE) is a custom animated explainer video company. We are not a template tool, not a freelance marketplace, and not a generalist video agency that dabbles in motion once a quarter.
Our lane is simple:
- One clear story — what you do, who it helps, why act now.
- Custom animation — 2D, motion graphics, whiteboard, hand-drawn, 3D or hybrid — matched to brand and audience.
- Conversion job — homepage, launch, sales opener, onboarding or paid landing — not “content for content’s sake.”
If you searched for an animated explainer video company or explainer video agency, you are in the right place. Agency and studio language overlap in search; what you are hiring here is a specialist production partner with writers, designers, animators and a producer-led process.
We work with marketing, product and sales leads who need the film to survive brand review, legal review and a sceptical buyer — not just look pretty in a mood board.
Who we serve
We are a strong fit when the offer is non-obvious and the stakes are real:
| Audience | Typical job for the film |
| SaaS / software | Make abstract workflows clickable on the homepage or paid landing — then a demo CTA. See SaaS explainer videos. |
| Healthcare / medical / life sciences | Explain devices, programmes or platforms without drowning viewers in brochure copy. See medical animation. |
| Fintech / financial services | Visualise invisible products (payments, risk, platforms) with claims discipline. See finance & fintech animation. |
| Logistics / supply chain | Show networks, visibility and ops software that text alone cannot. See logistics explainers. |
| Product / B2B services | Compress a complex offer into a 60–90s story for launch or sales. See product explainer videos. |
We are usually a weak fit if you need a same-day social clip from a template, a full live-action shoot, or a tutorial that teaches every click in the UI. Those are different jobs — we will say so on the kickoff call.
Why hire a specialist explainer video company
A homepage explainer is often the first time a cold buyer hears your story in order. That asset carries brand, sales and paid media. Treating it like a disposable Canva export is how teams burn budget twice: once on the cheap film, again on the replacement.
A specialist studio earns its fee when:
- Message is the product. Writers and producers force a single narrative before frames move.
- Visual system is yours. Custom illustration and motion beat stock kits that look like three other startups.
- Stakeholders have gates. Script → boards → animation approvals catch wrong tone early — when change is cheap.
- Delivery is channel-ready. Master + captions + agreed cuts for web, social or sales — scoped up front.
- The film still works in twelve months. Stylised animation ages better than pixel-perfect UI screencasts that die on the next redesign.
That is the difference between “we made a video” and “we shipped a conversion asset.”
DIY / templates vs freelancer vs specialist studio
Use this table before you brief anyone. No vendor names — just the trade-offs.
| DIY / templates / AI makers | Freelancer | Specialist explainer studio (AE) | |
| Best for | Drafts, internal L&D, early tests | Narrow briefs with a clear owner and strong personal portfolio | Homepage, launch, paid, regulated or multi-stakeholder B2B films |
| Message help | You write it (or accept generic AI copy) | Varies — often execution-first | Script is part of the engagement; sign-off before pictures |
| Look | Template DNA; hard to own | Can be excellent if their reel matches your brand | Custom art direction built to your guidelines |
| Process | Self-serve | Informal / person-dependent | Kickoff → script → boards/style → VO → animation → delivery |
| Risk | Cheap cash cost; high brand/sales rejection risk | Single point of failure; IP and revisions must be contracted carefully | Higher fee; clearer scope, revisions and ownership in writing |
| Typical AE band | Outside / below | Often below or overlapping lower studio band | $6,000–$35,000+ |
Honest rule: if sales will not play the film in a pitch, it was not cheaper — it was unfinished.
How to choose an explainer video company (checklist)
Searching “best explainer video company” returns listicles. Use criteria instead. Work through this list; if most answers point to a specialist studio with vertical proof, AE is built for that brief.
- Can they show work like yours? Watch real films for software, medical, finance or logistics — not only consumer cartoons. Start with our portfolio.
- Do they lead with message? Ask who writes the script and whether you approve it before animation. If the studio jumps straight to “pick a package style,” keep shopping.
- Is there a named process with gates? Kickoff, script sign-off, storyboard/style, VO, animation, delivery — with revision rounds tied to stages. See animation process.
- Will they say no? A good company tells you when you need a demo or tutorial instead of an explainer — or when positioning is still too mushy to film.
- Are price and inclusions clear? Expect a band and a quote against your brief — not a fake tier menu. AE publishes $6,000–$35,000+; details on cost.
- Who owns the files and usage? Get ownership / usage in writing. Captions, source files and channel cuts should be scoped, not assumed.
- Can they handle review? Brand, product and (when needed) legal/SME review before frames lock — especially for healthcare and finance.
- Is the CTA path real? Prefer a studio that books a discovery call and quotes from a brief over a directory that ranks thirty other companies for you.
If you want a partner who checks those boxes for complex B2B, contact Animation Explainers and book a HubSpot meeting from that page.
How we work
Full detail lives on the animation process page. Short version:
- Kick-off — Audience, offer, CTA, channels, brand, constraints, and who signs off.
- Script — Problem → solution → proof → CTA. You approve before pictures.
- Storyboard and style — Keyframes and look direction so the film is visible while change is still cheap.
- Voiceover — Cast and record against the locked script.
- Animation — Boards to life, timed to VO and music/sound design.
- Delivery — Final review, agreed tweaks, web-ready files; captions and extra cuts when scoped.
Typical calendar for a focused custom film is on the order of several weeks (often roughly 4–8 weeks depending on feedback speed, style and revision load) — not a same-week template render. Rush is possible when scope allows; we will say when it does not.
You stay in the loop at each major gate. That is how we avoid discovering the wrong tone after weeks of animation.
Animation styles we produce
Style is how the film looks once the job is “explainer.” Explore the chooser on animation styles. Common AE lanes:
| Style | Often strongest when… |
| 2D character / illustrative | You need a human story, metaphor and brand personality. |
| Motion graphics | UI, data, platforms and system diagrams lead the pitch. |
| Whiteboard | Sequential teaching / education tone fits the brand. See whiteboard animation. |
| Hand-drawn | Craft and warmth matter more than kit-slick motion. See hand-drawn explainers. |
| 3D | Physical product, device or spatial story needs volume — and 2D cannot show it. |
| Hybrid | Stylised UI + character or MG — common SaaS win. |
Not sure? Bring references to the kickoff call. We recommend a style for conversion, not for awards-reel vanity.
Industries and proof
We publish real client work — watch it, do not trust invented conversion percentages.
Named clients and programmes AE already publishes include Solera Health, Penn Care, SkinBioTherapeutics, Harmonic Bionics, BTI First Gift, and others across software, healthcare and product storytelling. (Older AE materials have also referenced large brands such as DHL, Vanguard and AIG — always verify the live portfolio embed for the film you care about.)
More films: our portfolio. Industry deep-dives: SaaS, medical, fintech, logistics, product.
What an AE project typically costs
At Animation Explainers, custom studio projects commonly sit between $6,000 and $35,000 and beyond.
That band covers focused whiteboard or straightforward 2D through to denser character work, medical or specialised 3D, extra languages and multi-cut deliveries. It is a realistic envelope for script, boards, animation, voiceover and a homepage-ready finish — not a fixed package menu.
Where you land depends on length (we usually recommend 60–90 seconds for marketing explainers), style, custom assets, revision load, VO and channel cuts. Full drivers and comparisons: how much does an explainer video cost?.
Need a number for your brief? Contact us — HubSpot form and meeting scheduler live on that page.
Mid-page CTA
Ready to hire an explainer video company that will own the brief — not send you a list of thirty rivals?
- Skim the portfolio for style fit.
- Note audience, CTA, length target and any compliance constraints.
- Contact us and book a HubSpot meeting from that page.
We will tell you honestly whether an explainer is the right tool — or whether you need a demo, tutorial or more message work first.
FAQ
What is an explainer video company?
An explainer video company (or studio / agency, in search language) is a production partner that plans and makes short films — usually animated — whose job is to explain a product, service or idea clearly and drive a next step. At Animation Explainers that means custom script, design, voiceover and animation for B2B conversion assets, typically 60–90 seconds.
What does an animated explainer video company do differently from a general video agency?
A specialist animated explainer video company optimises for clarity and conversion under a short runtime: message architecture, visual metaphor, VO timing and revision gates. A general video agency may be stronger at live events, brand films or long-form content. AE’s core offer is custom animated explainers — not full live-action production.
How much does it cost to hire Animation Explainers?
Typical projects fall between $6,000 and $35,000 and beyond, depending on style, length, custom work, languages and deliverables. We quote against your brief rather than selling invented mid-tier packages. See the cost guide.
How long does an explainer video take to make?
Plan on several weeks for a proper custom film — often roughly 4–8 weeks from kickoff to delivery when feedback is timely — covering script, boards/style, VO and animation with stage sign-offs. Rush is scoped case by case. Process detail: animation process.
DIY, freelancer or studio — which should I choose?
Use DIY/templates for drafts and internal tests. Use a strong freelancer for narrow, well-owned briefs. Hire a specialist studio when the film represents the brand on a homepage or campaign, multiple stakeholders must approve, or the subject needs careful messaging (SaaS, medical, fintech). See the comparison table above.
How do I choose the right explainer video company?
Check portfolio fit, script-first process, staged approvals, clear pricing band and inclusions, ownership/usage terms, and willingness to push back on the wrong brief. Use the checklist on this page — then watch the work in our portfolio.
What industries do you work in?
Software/SaaS, healthcare and medical, fintech, logistics/supply chain, product and professional B2B services are common. We only claim a vertical when we can show relevant films. Ask on the brief if your niche is specialised.
How do I get a quote?
Send audience, offer, desired CTA, length target, style references, languages, timeline and sign-off owners via contact us. Book a HubSpot meeting from that page. We respond with scope that sits honestly inside — or outside — the published band.
Soft close
You do not need another list of “best” studios. You need a partner who will write the story, build the frames and ship a film your sales team will actually send.
Animation Explainers is that explainer video company.
- Portfolio: www.theverysmallstudio.com/our-portfolio/
- Cost: how much an explainer video costs
- Process: animation process
- Broader education: what is an explainer video? · explainer videos guide
- Next step: Contact us — HubSpot form + meeting scheduler
